On-Hold Marketing and Call Services
Don’t miss out on this critical chance to engage with your customers while they wait to speak to your team with on-hold marketing.
Rather than leaving callers in silence or with generic music, use this time to share targeted messages, promotions or information about your products and services.
Let Roebuck Communications help you decide what system is best for your business and get you up and running.
Key Features and Benefits of On-Hold Marketing
Maximise Your Customer Attention
When your customers are placed on hold, use this rare opportunity to have their undivided attention. This valuable marketing channel shouldn’t be wasted to promote your business, highlight current promotions or share product information.
Get your caller engaged with your company using on-hold marketing.
Enhance Your Customer’s Experience
Long hold times can frustrate customers, so use on-hold marketing to mitigate this by providing valuable content instead.
Give customers a chance to listen to informative and relevant messages about your business, keep them engaged with your brand and relieve the boredom of waiting.
Upsell and Cross-Sell
On-hold marketing can be a powerful tool for cross-selling and upselling. While customers are waiting, you can inform them about complementary products or services they may not know about.
For instance, a caller waiting to speak to customer support might hear about an upcoming sale or a new service that aligns with their needs. This exposure to additional offerings can increase sales and improve customer satisfaction.
Low-Cost Marketing
It’s relatively low in price to set up compared with other marketing solutions. Once created, it can be updated periodically without any additional significant costs.
This allows you to continually promote new products, services, or events without extra financial investment, maximising the return on your marketing efforts.
Build Your Brand Awareness and Credibility
Use on-hold marketing to share your company’s mission, values and industry expertise. It will help you build brand awareness and reinforce company credibility.
Share relevant news or helpful tips to position your business as a knowledgeable and trusted authority in its field.
AI Voice Recordings with GoTalk
GoTalk.ai is a text to speech generator with access to license free background music, with prices starting at £14.99 (+ VAT) per month. This allows you to create and update messages for all online marketing campaigns.
If you compare this to the old method of writing a script and paying a professional voice actor to record your message, it works out around one year’s subscription for the price of one professional recorded and edited message.
For more information on the click on the links below.
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